The Charismatic Practice
Improve the business you already have.
A 12-week programme to identify where your practice loses margin and work on the decisions behind it: discounting, stock, consultative selling and customer relationships. Led by Alessandra Salimbene, founder of Optics & Love.
Your sales figures are only part of the picture
Discounts, the mix of products you sell, the way your team presents solutions and the stock that stays on your shelves all influence the performance of your practice.
The programme starts with your own information. Together, we examine what is available, identify the priorities and turn them into changes you can work on in the practice.
Owners ready to implement changes with their team
Owners of independent optical practices, typically with one to four locations, who want a clearer view of the business and are prepared to implement changes with their team.
The programme is delivered in English. The first market focus is the UK, and applications from other English-speaking markets can be considered during the review call. You will need access to your practice’s business information and time to work on agreed actions between sessions. Gaps in data are part of the initial assessment.
Twelve weeks, five stages
What the programme includes
- Twelve weekly group calls.
- Four individual calls at the main decision points, in weeks 2, 5, 9 and 12.
- An initial technical session for each practice.
- Structured resources and asynchronous support during the programme.
- A first cohort planned for four practices. Direct staff training beyond the owner-led implementation work is scoped separately; any additional work is agreed before it is included.
Consistent definitions, honest comparisons
We agree consistent definitions for gross margin on sales, discounting, average complete-sale value and the relevant sales mix. We also examine stock ageing and turnover, recognising that some changes take longer to become visible.
The first cohort’s final measurement uses January 2027, with January 2026 as a comparison where suitable data is available. Results depend on the starting position, the quality of the information and the changes implemented.
Improving the existing business
The programme focuses on improving the existing business and the relationship with existing customers. Paid customer acquisition, new locations and major structural investment sit outside this twelve-week programme.
AI is used where it helps the work. It follows the business priorities and the processes being developed.
First cohort and future cohorts
The first cohort started on 12 October 2026 with four practices: ten weeks before the Christmas break, a pause from 21 December to 3 January, the final two teaching weeks from 4 and 11 January 2027, and a final results review in early February 2027 after the January measurement period.
For information about future cohorts, get in touch. The schedule and participation terms are confirmed before enrolment.
The call is an initial conversation about your practice, your priorities and whether the programme is a suitable fit. The technical data review and written analysis take place inside the programme.
No. On the call, we discuss your context and the information your system can provide. The initial technical session is part of the programme.
The programme includes work with the owner on implementing the agreed approach. Additional direct staff training is scoped and priced separately.
No. We identify opportunities and measure progress using the practice’s information. The outcome depends on the starting point and implementation.
The investment, payment arrangements and participation terms are explained during the review process, before you decide whether to enrol.
Larger or more complex organisations may be better served by a tailored consulting project. Get in touch so we can discuss the context.
Start with a conversation about your practice
Book a practice review call to discuss the business, the changes you want to make and whether the programme is the right next step. If the calendar does not load or you cannot find a suitable appointment, email info@opticsandlove.it with a brief description of your practice.
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