Your strategic plan for 2027
Tuesday 17 November 2026 · 14:30 – 15:15 (CET)
Free live webinar in Italian, in collaboration with Bludata: artificial intelligence, CRM, social media, recurring promotions and the customer relationship. The choices to make before opening the 2027 calendar.
- When
- Tuesday 17 November 2026, 14:30 – 15:15 (CET)
- Where
- Online, on Zoom
- Who it is for
- Owners and teams of independent optical practices
- How to take part
- Free, registration required. The webinar is in Italian. After registering you receive the access link and a reminder from Zoom; the recording arrives by email after the live session.
While energy is still focused on closing 2026, this is the moment to plan 2027 deliberately. Repeating the previous year (the same promotions in the same months, a post when there is time, an occasional newsletter) risks costing more than it returns.
In 45 minutes Alessandra Salimbene sets out the choices to make before opening the calendar: how to use artificial intelligence to write and communicate without losing your own voice, what to ask of a CRM today, what social media are for, how to rethink recurring promotions, and why the advantage of the independent optician remains the relationship with the person in front of them. For each theme, a criterion for deciding what goes into the 2027 plan and what stays out.
