What really defines an independent optician?
Wednesday 21 October 2026 · 14.30–15.15
Free live webinar: Alessandra Salimbene brings the talk presented at SILMO Paris back in Italian. You do not need to be big, you need a unique character: positioning, the Optical Retail Marketing Wheel and the choices that make an optical practice recognisable.
- When
- Wednesday 21 October 2026, 14.30–15.15
- Where
- Online, on Zoom
- Who it is for
- Owners and teams of independent optical practices
- How to take part
- Free. After registering you receive the access link and a reminder from Zoom; the recording is sent by email after the live session.
On 26 September 2026 Alessandra brought this question to SILMO Paris, in front of opticians from all over Europe. In this webinar she takes it up again in Italian, with the examples and questions that emerged in the room.
What makes an optical practice recognisable: the value proposition, the range, the services, the way of selling and communicating. The Optical Retail Marketing Wheel as a map for reading your own business and deciding where to start.
