Tools for thinking about and running the optical business
The books by Alessandra Salimbene address connected areas: the strategy of the optical practice, the value of professional services, the consultative selling of vision solutions and, from 2027, the marketing of contact lenses.
MIDO · 6–8 febbraio 2027
Coming · MIDO 2027Manuale di marketing per la contattologiaThe new book by Alessandra Salimbene, out at MIDO 2027A book on contact lens marketing in the optical practice. Launch at MIDO, Milan, 6–8 February 2027. Leave your contact details to be notified at release.Discover the book →
2025EyemageThe manual for consultative selling of prescription eyewear and visual solutionsTo develop the consultative selling process for eyewear and vision solutions.Discover the book →
2024The Charismatic OptometristMarketing and communication to enhance the services of the optical-optometric practiceTo define and communicate the value of professional services.Discover the book →
2023The Charismatic Optical CenterThinking, strategy and action for the independent opticianTo connect identity, business model and operating plan, with the Optical Retail Marketing Wheel.Discover the book →