The Charismatic Optometrist

Marketing and communication to enhance the services of the optical-optometric practice

By Alessandra Salimbene.

Professional expertise must become an understandable offer. This manual addresses the definition of services, the choice of business model and the communication of their value, in the optical practice or professional activity.

Four parts to develop the project

Professionalism. Define services and explain to the customer the contribution of your expertise.

Business model. Examine how the activity is organised and build a proposal consistent with your context.

Marketing. Work on professional identity, communication, engagement and continuity of the relationship.

Action plan. Organise activities and identify how to follow their implementation.

Who it is for

Optical and optometric professionals who want to define and enhance their services; owners who wish to integrate them more clearly into the practice's business model.

How to use it

To reason about your offering and build a professional marketing plan. The application of services should be referred to your role and the context in which you operate.