A training programme built around your team
Built around your team, your stories and your numbers.
A standard prescription can be solved anywhere today, and customers walk in better informed than ever. What they cannot find elsewhere is someone able to solve a life problem through a vision problem. That is what training is for: not knowing more, but behaving differently with the customer who walks in tomorrow morning.
There is no course that fits every optical practice
A three-person team in a neighbourhood practice and a network with fourteen locations do not have the same problem, and they do not solve it with the same programme. This is why I do not sell a catalogue: first I read the situation, the numbers and the people, then I build the programme.
The raw material is real situations: the customer walking in with smart glasses bought online, the mother with a competitor's quote folded in her bag, the runner who says it costs too much. We work on those, not on theory.
It is not a clinical course: technical skills are taken for granted. We work on what decides whether a customer comes back for twenty years or looks for an alternative: listening, proposing, communicating value, relationship.
Choose how to bring the team together, or let the analysis decide
From pre-analysis to proposal in four steps
What we can work on
In the form you can tick more than one theme: the proposal combines them according to the time available and the team's priorities.
Tell me about your team
The answers prepare the call and the proposal. There is no right answer: the more concrete you are, the closer the proposal will be to what you need. Training is delivered in Italian or English; in other languages it is delivered with an interpreter.
Yes, with live modules of one to two hours and work between sessions. For relational themes some time in person helps, and the proposal says so clearly when that is the case.
It depends on participants, themes and format: a day, a cycle of sessions or a programme over a few months. Duration and investment are set out in the proposal, after the pre-analysis and the call.
Yes. It is my preferred format for groups with several locations: the whole staff together, away from the store, with a programme built like a story. Venue logistics remain with the company.
The Academy is online catalogue training, to follow whenever you like. Here we always start from the pre-analysis of your team and the programme is built to measure: in the practice, in a theatre or online.
No. It concerns commercial, relational and management skills. Any technical content is made explicit in the programme.
In Italian or English. For teams working in another language the sessions are delivered with an interpreter, and the proposal takes this into account in timing and investment.
- Training for opticians → the theme, with articles and programmes.
- Projects for companies → for manufacturers, distributors and networks.
- Academy → the online catalogue courses.