01 · For the optical practice
For the optical practice
Your optical practice’s priorities, in a coherent path.
Choosing a service comes after understanding the problem. We start from your business to define where to act and how to connect the actions, avoiding initiatives that absorb resources without a clear direction.
The offers
Strategic check-upTrade UpReads the situation of your optical practice, sets out the priorities and turns them into a twelve-month plan: the Red Book of Marketing. With Alessandra.Discover Trade Up →From 15 November 2026Trade Up OnlineThe self-guided version: an online questionnaire on your figures and a report with the priorities.Discover Trade Up Online →Opens on 16 November 2026AcademyOnline courses for owners and staff: consultative selling, relationships, marketing, team management.Discover the Academy →TailoredIn-practice trainingA programme designed around your team, in person or online.In-practice training →In EnglishMastermindA year with independent opticians from all over Europe: four sessions in four countries.The European Mastermind →In EnglishThe Charismatic PracticeThe twelve-week programme for owners of independent optical practices in English-speaking markets.The Charismatic Practice →
The areas
Strategy and business modelPositioning, offer, professional services and economic priorities. The result is a recognisable direction, translated into decisions.The strategy theme →Marketing and communicationMessages, channels and content consistent with the audience you want to reach and the experience you offer.The marketing theme →Selling and marginsThe consultative process, proposing solutions, pricing and discount policies, reading the main commercial indicators.Trade Up →Customer experience and relationshipsWelcome, the stages of the consultation, after-sales service and continuity of the relationship.The training theme →People and organisationResponsibilities, skills and procedures that help the team work with shared criteria.In-practice training →Data and innovationUse of the practice management system’s information, CRM, automation and AI applied to defined tasks.The digital theme →
Not sure which path to choose?
The first conversation serves to orient the request
Describe the situation you want to address: the first call is free and serves to understand the context, the question and the kind of support to consider. The in-depth data diagnosis and the action plan belong to Trade Up, with an agreed scope.
