01 · For the optical practice

Trade Up Online

The check-up for your optical practice, on your own and on your own figures.

A guided online questionnaire on your optical practice’s data and a report with the priorities to work on. It is the self-guided version of Trade Up: the same reading map, no meetings.

Self-guidedOnlineComing in 29 days
Alessandra Salimbene at the computer
Who it is for

When it is the right choice

Trade Up Online is designed for those who want a first, orderly reading of their optical practice, with their own figures and in their own time, before deciding whether and where to invest.

If you would rather have a direct discussion, an agreed scope and a twelve-month plan built together, the route is Trade Up with Alessandra.

How it works

Three steps

01Answer the questionnaireGuided questions on the areas of the Optical Retail Marketing Wheel: value proposition, range, services, prices and discounts, selling, customer relationships, communication, organisation.
02Enter your figuresThe economic and commercial information you have available. Gaps are data too: the report takes them into account.
03Receive the reportYour optical practice’s priorities, in order, with the first steps to take.
Two ways of doing it

Online on your own, or with Alessandra

Coming in 29 daysTrade Up OnlineHow: an online questionnaire on your practice’s figuresYou get: a report with the prioritiesInvestment: €300 + VATNotify me on release
AvailableTrade UpHow: analysis, debrief and discussion with AlessandraYou get: the Red Book of Marketing, a 12-month planInvestment: set out in the quotationDiscover Trade Up
Frequently asked questions

On 15 November 2026. Leave your contact details and we will let you know on the day of release.

More questions about Trade Up Online?AI assistant · answers about this page
What is the difference from Trade Up?Trade Up Online is a questionnaire on your figures with a report of the priorities, to be done on your own. Trade Up is the work with Alessandra: analysis, debrief, twelve-month plan and discussion.Recommended pageTrade Up

Written questions are processed by an AI assistant on the basis of the pages of this site and are not stored. Do not enter personal data. Privacy notice · Questions available in this visit: 10

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