Trade Up Online
The check-up for your optical practice, on your own and on your own figures.
A guided online questionnaire on your optical practice’s data and a report with the priorities to work on. It is the self-guided version of Trade Up: the same reading map, no meetings.

When it is the right choice
Trade Up Online is designed for those who want a first, orderly reading of their optical practice, with their own figures and in their own time, before deciding whether and where to invest.
If you would rather have a direct discussion, an agreed scope and a twelve-month plan built together, the route is Trade Up with Alessandra.
Three steps
Online on your own, or with Alessandra
On 15 November 2026. Leave your contact details and we will let you know on the day of release.
A report with your optical practice’s priorities and the first steps to work on. It is not a twelve-month plan: that is the outcome of Trade Up with Alessandra.
Yes. The report is a good starting point for the initial discussion. Any conditions are set out in the proposal.
Yes. The data are used only to produce your report and are processed in accordance with the site’s privacy notice.
Written questions are processed by an AI assistant on the basis of the pages of this site and are not stored. Do not enter personal data. Privacy notice · Questions available in this visit: 10



