Trade Up
Understand where to act, before you invest.
The strategic check-up for the optical practice. It reads the situation of your business, sets out the priorities and turns them into a working plan for the next twelve months.
Three signals that usually arrive together
Trade Up relates these signals to the available data, the way of working and the characteristics of your business.
The scope is agreed at the start
The reading map is the Optical Retail Marketing Wheel. The available economic and commercial information helps to separate impressions from the problems worth examining further.
Four steps, one document to keep on your desk
With Alessandra, or online on your own
No. The first call is free and serves to understand the request and point you towards the right path. Trade Up is an analysis and debrief service, with an agreed scope and a quotation.
No. In the initial discussion we identify the useful information and whether it is available. Any gaps become part of the scope of the analysis.
Yes, the work can also be defined for businesses with several locations. For groups and more complex organisations a dedicated project is considered.
No. Trade Up has an outcome of its own: analysis and plan. Any subsequent support is assessed and agreed separately.
Any conditions for crediting the cost are set out in the commercial proposal.
The check-up identifies priorities and actions. Results depend on the starting situation, the decisions taken and how they are applied.
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