Reading the optical business
Market, entrepreneurial choices and daily work: the video interviews, brand analyses and articles by Alessandra Salimbene connect what is changing in the sector to the decisions of optical practices and companies. One update a month.
Theme
Format
▶ VIDEO INTERVIEW · SILMOPassing the soul of a frame to someone else: Alain Mikli at Silmo
▶ TALK · SILMO 2026SILMO 2026 — What Really Defines an Independent Optician?
▶ VIDEO ANALYSISJacques Marie Mage: The "Hermès" of Eyewear and the Strategy of Renunciation for the Independent Optician
▶ VIDEO ANALYSIS"Big Fish in a Small Pond": A 29.5% margin without a price war
▶ TALK · WEBINAR · 11 SETTEMBRE 2026The map and the compass: the new cycle of the optical market
▶ VIDEO ANALYSISEssilorLuxottica 2025: the report reshaping the eyewear market
ARTICLEThe voice comes before the channel
▶ TALK · WEBINAR · 15 APRILE 2026The state of the art of digital for optics
▶ VIDEO INTERVIEW · MIDOWhen Rules Generate Genius: Adam Mugavero and the Sculpture Eyewear
ARTICLESmart but Independent: design becomes smart and expands the functions of eyewear
ARTICLEBeing Independent in 2026
ARTICLEAI, Data and Relationship: The New Balance of Independent Optics
ARTICLELoss aversion: why the fear of making mistakes weighs more than the desire to improve
ARTICLEIdentity and belonging: choosing glasses is choosing who I want to be
ARTICLEGlasses and neuroscience - Introduction
ARTICLEMemory and recall: why the customer doesn't remember what we explain, but how they felt
ARTICLESelective attention: the brain only sees what it considers relevant
ARTICLETrust and consistency: why the brain chooses those who make it feel safe
ARTICLEThe role of context: why how we sell matters as much as what we sell
ARTICLECognitive overload: when too much information blocks choice
ARTICLEEmotion-driven decisions: customers decide with their gut first, then with their head
ARTICLEThe New Lives of Vision: When Presbyopia Arrives in the Midst of Our Most Active Life
ARTICLEEYEMAGE: The Consultative Sales Manual for Prescription Eyewear and Visual Solutions
ARTICLEDo Men and Women Really See Differently? What Science Says and How Opticians Can Use It
ARTICLENavigating the "Messy Middle"
ARTICLEVisual Merchandising for the Optical Store: Making the Space Legible
ARTICLECommunication in Optical Retail: The Problem Isn't Reaching, It's Being Understood
ARTICLEPricing for the Independent Optician: The Problem Isn't the Number
ARTICLECRM for the Optical Store: Treating Different Customers Differently
ARTICLEThere Is No Automatic System for Acquiring Customers
ARTICLEThe Product Is Content Too
ARTICLEChoosing Your Assortment
ARTICLETen Strategic Suggestions for the Optician-Entrepreneur