The map and the compass: the new cycle of the optical market

A reading of the new cycle of the optical market and of the criteria for choosing where to intervene in your practice. CRM, artificial intelligence, social media, automation and in-person relationships: the webinar connects the tools with the strategy of the optical practice, to assess what can be useful and which priorities to address.

What the webinar covers

The map is the picture of the market: what has changed in the way people choose an optical practice, and in the way the big groups occupy the market. The compass is the set of criteria for deciding, in your own practice, what to work on first. In 45 minutes the webinar reviews the tools everyone talks about and brings them back to a single question: what does my practice really need, now?

• CRM: what it is really for, and why the method matters more than the tool (further reading: CRM for the optical practice).
• Artificial intelligence: what it can do today in daily work, and what it finds when it arrives in the practice (further reading: AI, data and relationship).
• Social media: why the voice comes before the channel (further reading: Social media 2026).
• Automation: what can be automated, and why there is no automatic system for acquiring customers (further reading: the article).
• In-person relationships: the part of the work no tool replaces.

The tools are the map. Strategy is the compass: without it, every tool points in a different direction.

To continue

The other recordings in the same series: Big Fish in a Small Pond: the Hoya 2025 report, the analysis of the EssilorLuxottica 2025 report and The state of the art of digital for optics. The full picture is in the optical retail strategy area. To move from reading to working on your own practice there are Trade Up, the six-month programme, and the Academy; outside Italy, The Charismatic Practice. For a first assessment, book a call.